Instagram Will Now Show ‘Recommended’ Posts in Your Feed


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If you have put some work into curating your main Instagram feed, the social network itself may be working to throw a wrench into those grand designs.

TechCrunch reports that the photo- and video-sharing social network is going to show “recommended” posts in your main feed. Those recommendations will be whatever Instagram believes you would like to see, and the feature has apparently been rolling out to Instagram users gradually. For its part, Instagram officially confirmed the feature exists in a Help document published recently.

As for how it works, there’s some behind-the-scenes workings going on, and Instagram will show posts it believes you will like to see based on what you’ve liked in the past as well as the accounts you follow. And Instagram will be making sure you can tell that it’s a recommended post thanks to a “Recommended For You” line near the post itself.

“When scrolling through Feed, you may see posts that are Recommended for You. These posts are suggested based on posts liked by accounts you follow. You can choose to temporarily hide Recommended for You posts.”

You will be able to temporarily hide Recommended For You posts, though. Just tap on the three dots near the post and then tap “Hide.” The report, or Instagram’s help page, doesn’t indicate how long the recommended posts will stay hidden after you’ve done that, unfortunately.

The new feature should be available for all Instagram users soon, but there’s no exact window of its rollout deadline.

Our Take

Instagram’s decision to shove recommended posts into the curated main feed of Instagram users will surely be controversial to a point. The social network’s move away from chronological posts wasn’t well received at the time, and now users will see content they didn’t explicitly follow.

It will come down to how well that recommendation algorithm works in the background. If the recommended posts actually do show content the individual user might want to see, it might be a worthwhile addition to the social network.

[via TechCrunch; Instagram]

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